Corporate merch has never been hotter than it is right now. It makes sense. Drop culture and merch lines have been a game-changer for streetwear, and eventually, these things trickle down to even the least fashionable of brands.
Marketers are always looking for a way to say something more than just “buy our stuff.” With merch, they get to say “Buy our other stuff” and their audiences are mostly cool with it.
Savvy brands have taken full advantage of this.